Illustration by Seohui Chi

Arnold Byun is a Korean American brand strategist, creative director, and serial entrepreneur. He is the Founder of WONE (원) and Co-Founder of MAUM (마음). He currently leads U.S. store development for Kayanoya (茅乃舎), a fifth-generation Japanese dashi brand. With a purpose in amplifying fellow founders and culturally driven concepts, Arnold brings brands to life through thoughtful strategy, immersive storytelling, and high-touch in-person experiences. Read more.

✉️ arnold@arnoldbyun.com

A mindfully curated makers market celebrating Asian-owned small businesses through activations across California and New York.

🌐 maum.market

2022—present

Asian home goods and gifts shop with retail locations at the Orange County Museum of Art (OC), The Seaport (NY), and SOHN (SF).

🌐 maum.store

2022—present

Amplifying Asian American chefs and restaurateurs through community-minded projects and pledges to charitable causes.

🌐 withwarmwelcome.com

2019—2022