Arnold Byun is a Korean American entrepreneur, brand strategist, and creative director known for building brands and communities at the intersection of culture, food, and design.

He is the Founder of WONE, a creative consultancy that partners with culturally rooted businesses — from restaurants and hospitality ventures to consumer goods — to shape brand strategy and storytelling. He is also Co-Founder of MAUM Market, a premium Asian makers’ platform that operates traveling pop-up markets in Los Angeles, New York City, San Francisco, Boston, and Seattle.

Beyond his ventures, Byun frequently speaks on themes of community, belonging, and cultural storytelling — presenting frameworks such as “The Business of Belonging” to international founder cohorts at institutions like Stanford University. His work often emphasizes collaboration, intentional brand-building, and the creation of platforms that celebrate Asian craft and culture.